A scale to evaluate customer attitudes towards food risks in restaurants

Qualitative methods for exploratory social research allow a deep understanding of individuals' knowledge, perceptions, values, and preferences. In this study, we aimed to develop a scale to measure customer attitudes toward food risks. In-depth interviews were conducted with customers from two...

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Bibliographic Details
Main Authors: Gabriela Milhassi Vedovato (Author), Deborah Helena Markowicz Bastos (Author), Ana Maria Cervato Mancuso (Author), Jorge Herman Behrens (Author)
Format: Book
Published: Fundação Oswaldo Cruz (FIOCRUZ), 2014-11-01T00:00:00Z.
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3rd Floor Main Library

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