Animated Graphics for Comparing Two Risks: A Cautionary Tale

• Main Authors: Zikmund-Fisher, Brian J (Author), Witteman, Holly O (Author), Fuhrel-Forbis, Andrea (Author), Exe, Nicole L (Author), Kahn, Valerie C (Author), Dickson, Mark (Author)
• Format: Book
• Published: JMIR Publications, 2012-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundThe increasing use of computer-administered risk communications affords the potential to replace static risk graphics with animations that use motion cues to reinforce key risk messages. Research on the use of animated graphics, however, has yielded mixed findings, and little research exis...