Young adults' sought gratifications from, and perceptions of food advertising by, social media influencers: a qualitative approach

Abstract Background This study aims to explore young adults' sought gratifications from social media influencers and whether they are exposed to food advertising by influencers. Further, it aims to understand how young individuals perceive food advertisements by social media influencers. Method...

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Bibliographic Details
Main Authors: Ghada Talat Alhothali (Author), Najlaa M. Aljefree (Author)
Format: Book
Published: BMC, 2023-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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