Optimisation: defining and exploring a concept to enhance the impact of public health initiatives

• Main Authors: Luke Wolfenden (Author), Katarzyna Bolsewicz (Author), Alice Grady (Author), Sam McCrabb (Author), Melanie Kingsland (Author), John Wiggers (Author), Adrian Bauman (Author), Rebecca Wyse (Author), Nicole Nathan (Author), Rachel Sutherland (Author), Rebecca Kate Hodder (Author), Maria Fernandez (Author), Cara Lewis (Author), Natalie Taylor (Author), Heather McKay (Author), Jeremy Grimshaw (Author), Alix Hall (Author), Joanna Moullin (Author), Bianca Albers (Author), Samantha Batchelor (Author), John Attia (Author), Andrew Milat (Author), Andrew Bailey (Author), Chris Rissel (Author), Penny Reeves (Author), Joanie Sims-Gould (Author), Robyn Mildon (Author), Chris Doran (Author), Sze Lin Yoong (Author)
• Format: Book
• Published: BMC, 2019-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Repeated, data-driven optimisation processes have been applied in many fields to rapidly transform the performance of products, processes and interventions. While such processes may similarly be employed to enhance the impact of public health initiatives, optimisation has not bee...