Social marketing for a farmer's market in an underserved community: A needs assessment

• Main Authors: Meg Skizim (Author), Melinda Sothern (Author), Ondrej Blaha (Author), Tung Sung Tseng (Author), Lauren Griffiths (Author), Jonathan Joseph (Author), Henry Nuss (Author)
• Format: Book
• Published: SAGE Publishing, 2018-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The aim of the present paper is to assess local residents' awareness of utilizing Supplemental Nutrition Assistance Program (SNAP) benefits to purchase fresh produce at local farmers' markets, and to determine internet use and media preferences of study participants prior to implementation...