Marketing Up the Wrong Tree? Organisational Perspectives on Attracting and/or Retaining Older Adults in Sport

• Asıl Yazarlar: Claire Jenkin (Yazar), Jannique G. Z. van Uffelen (Yazar), Grant O'Sullivan (Yazar), Jack Harvey (Yazar), Rochelle M. Eime (Yazar), Hans Westerbeek (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Frontiers Media S.A., 2021-11-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

Community sport is seen as a suitable setting for physical activity for different population groups. Older adults (aged 50+ years) are a rapidly growing population group. Physical activity is critical for healthy ageing, however sport participation rates for older adults are very low. The aim of thi...