The effects of sports-for-all club members self-esteem and self-determination on consumption propensity, product identification & purchase behavior

Purpose The purpose of this study was to empirically analyze the relationship between a sports-for-all club members self-esteem and self-determination, conspicuous consumption, ethical consumption, product identification, positive word of mouth & repurchase intention through structural equation...

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Bibliographic Details
Main Authors: Jae-Woo Lee (Author), Jung-Hee Jung (Author)
Format: Book
Published: Korea Institute of Sport Science, 2020-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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