Social Influence as a Driver of Engagement in a Web-Based Health Intervention

BackgroundWeb-based health interventions can drive behavior change, but their effectiveness depends on participants' usage. A well-recognized challenge with these interventions is nonusage attrition or weak engagement that results in participants receiving low doses of the intervention, negativ...

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Main Authors: Poirier, Josée (Author), Cobb, Nathan K (Author)
Format: Book
Published: JMIR Publications, 2012-02-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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