How do health content creators perform well? An integration research of short video and livestream behaviors

IntroductionShort-video platforms have demonstrated vast potential for health education. To meet diverse user requirements, many short-video platforms have integrated livestreaming functionalities. This integration presents challenges for health content creators in formulating effective performance...

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Main Authors: Jing Liu (Author), Qing Ye (Author), Hong Wu (Author), Rongyang Ma (Author), Shanshan Guo (Author), Han Long (Author)
Format: Book
Published: Frontiers Media S.A., 2024-10-01T00:00:00Z.
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