A call to action for undertaking and sharing formative evaluations of public health campaigns

• Hoofdauteurs: Eloise Howse (Auteur), James Kite (Auteur), Becky Freeman (Auteur), Anne Grunseit (Auteur)
• Formaat: Boek
• Gepubliceerd in: Sax Institute, 2021-06-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

Mass media campaigns are common interventions used in public health, but publicly available evaluations of such campaigns are few and far between, and particularly so for formative evaluations. In 2019, the Heart Foundation released a new campaign called 'Heartless Words', including a majo...