Electronic Word of Mouth on Twitter About Physical Activity in the United States: Exploratory Infodemiology Study

• Main Authors: Zhang, Ni (Author), Campo, Shelly (Author), Janz, Kathleen F (Author), Eckler, Petya (Author), Yang, Jingzhen (Author), Snetselaar, Linda G (Author), Signorini, Alessio (Author)
• Format: Book
• Published: JMIR Publications, 2013-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundTwitter is a widely used social medium. However, its application in promoting health behaviors is understudied. ObjectiveIn order to provide insights into designing health marketing interventions to promote physical activity on Twitter, this exploratory infodemiology study applied both soc...