Children's attention to online adverts is related to low-level saliency factors and individual level of gaze control
Twenty-six children in 3rd grade were observed while surfing freely on their favourite websites. Eye movement data were recorded, as well as synchronized screen recordings. Each online advert was analyzed in order to quantify low-level saliency features, such as motion, luminance and edge density. T...
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Bern Open Publishing,
2015-06-01T00:00:00Z.
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