Persuasion strategy in online social advertising
Advertising is in constant development, and the language of advertising is adapting on an ongoing basis. Linguists all over the world have attempted to classify and analyse speech strategies used to create the most persuasive advertising text. The present article focuses on the linguistic strategies...
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| Formato: | Livro |
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Peoples' Friendship University of Russia (RUDN University),
2018-06-01T00:00:00Z.
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