Persuasion strategy in online social advertising

Advertising is in constant development, and the language of advertising is adapting on an ongoing basis. Linguists all over the world have attempted to classify and analyse speech strategies used to create the most persuasive advertising text. The present article focuses on the linguistic strategies...

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Bibliographic Details
Main Author: Ksenia V. Popova (Author)
Format: Book
Published: Peoples' Friendship University of Russia (RUDN University), 2018-06-01T00:00:00Z.
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3rd Floor Main Library

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