Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment

• Main Authors: Helen Gwenda Dixon (Author), Mamaru Ayenew Awoke (Author), Maree Scully (Author), Jennifer McCann (Author), Jane Martin (Author), Belinda Morley (Author), Anthea Rhodes (Author), Alison McAleese (Author), Andrea Schmidtke (Author)
• Format: Book
• Published: BMC, 2024-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background The retail market for toddler-specific packaged foods is growing. Many of these products are ultra-processed and high in nutrients of concern for health, yet marketed in ways that may make them appear wholesome. This study aims to assess parents' responses to claims on unhea...