Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment
Abstract Background The retail market for toddler-specific packaged foods is growing. Many of these products are ultra-processed and high in nutrients of concern for health, yet marketed in ways that may make them appear wholesome. This study aims to assess parents' responses to claims on unhea...
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Main Authors: | , , , , , , , , |
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Format: | Book |
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BMC,
2024-05-01T00:00:00Z.
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A1234.567 |
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