Impact of Basketball Fan Behaviour on the Organization's Brand
Background. In recent years sports industry has been growing fast, changing trends forced organizations to be creative and look for different ways to increase the competitiveness. Sport has become a business that meets all key management principles (Paul, 2003). In order for an organization to be pr...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Lithuanian Sports University,
2018-05-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |