The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes

The purpose of this study is to investigate the effect of brand, design and price on the perceived quality and re-intention of consumers to buy sport brand shoes. This is an applied research conducted as a descriptive correlational study in field form. The statistical population of this study includ...

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Bibliographic Details
Main Authors: Ali Benesbordi (Author), Javad Fesanghari (Author), Samaneh Ranjbar (Author), Narges Bidkhori (Author)
Format: Book
Published: Allameh Tabataba'i University Press, 2019-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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