Athletic Ticket Pricing in the Collegiate Environment

• Main Authors: Craig A. Morehead (Author), Stephen L. Shapiro (Author), Timothy M. Madden (Author), Lamar Reams (Author), Chad D. McEvoy (Author)
• Formato: Livro
• Publicado em: University of Kansas Libraries, 2017-06-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

As pressure mounts for intercollegiate athletic departments to be more selfsufficient, administrators must respond by increasing generated revenues. Despite the importance of ticket sales in this endeavor, however, little is known about the underlying ticket pricing structures and policies used by N...