Athletic Ticket Pricing in the Collegiate Environment

As pressure mounts for intercollegiate athletic departments to be more selfsufficient, administrators must respond by increasing generated revenues. Despite the importance of ticket sales in this endeavor, however, little is known about the underlying ticket pricing structures and policies used by N...

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Bibliographic Details
Main Authors: Craig A. Morehead (Author), Stephen L. Shapiro (Author), Timothy M. Madden (Author), Lamar Reams (Author), Chad D. McEvoy (Author)
Format: Book
Published: University of Kansas Libraries, 2017-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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