Athletic Ticket Pricing in the Collegiate Environment

• मुख्य लेखकों: Craig A. Morehead (लेखक), Stephen L. Shapiro (लेखक), Timothy M. Madden (लेखक), Lamar Reams (लेखक), Chad D. McEvoy (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: University of Kansas Libraries, 2017-06-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

As pressure mounts for intercollegiate athletic departments to be more selfsufficient, administrators must respond by increasing generated revenues. Despite the importance of ticket sales in this endeavor, however, little is known about the underlying ticket pricing structures and policies used by N...