Understanding the Extent of Adolescents' Willingness to Engage With Food and Beverage Companies' Instagram Accounts: Experimental Survey Study

Understanding the Extent of Adolescents' Willingness to Engage With Food and Beverage Companies' Instagram Accounts: Experimental Survey Study

BackgroundSocial media platforms have created a new advertising frontier, yet little is known about the extent to which this interactive form of advertising shapes adolescents' online relationships with unhealthy food brands. ObjectiveWe aimed to understand the extent to which adolescents'...

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Main Authors: Lutfeali, Samina (Author), Ward, Tisheya (Author), Greene, Tenay (Author), Arshonsky, Josh (Author), Seixas, Azizi (Author), Dalton, Madeline (Author), Bragg, Marie A (Author)
Format: Book
Published: JMIR Publications, 2020-10-01T00:00:00Z.
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