Investigating the Components Affecting Patient Loyalty to Hospital Brand in Teaching Hospitals Affiliated to Shiraz University of Medical Sciences
Background: Brand loyalty is one of the most important factors in maintaining and success of huge organizations such as hospitals. This study aimed to survey the factors that affect the patients' loyalty to hospital brands in teaching hospitals affiliated to Shiraz University of Medical Science...
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| Materiálatiipa: | Girji |
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Tehran University of Medical Sciences,
2019-02-01T00:00:00Z.
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