Investigating the Components Affecting Patient Loyalty to Hospital Brand in Teaching Hospitals Affiliated to Shiraz University of Medical Sciences

• Hoofdauteurs: ali reza yusefi (Auteur), Zahra Ebrahim (Auteur), behjat mohammadzadeh (Auteur), peivand bastani (Auteur)
• Formaat: Boek
• Gepubliceerd in: Tehran University of Medical Sciences, 2019-02-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

Background: Brand loyalty is one of the most important factors in maintaining and success of huge organizations such as hospitals. This study aimed to survey the factors that affect the patients' loyalty to hospital brands in teaching hospitals affiliated to Shiraz University of Medical Science...