Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

• Main Authors: Zoran Milosevic (Author), Dusko Bjelica (Author), Radenko Matic (Author)
• Format: Book
• Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This research was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sad, d...