Potentially Misleading Weight Loss Advertisements Targeting Men: Examining Inflfluence of Celebrity Athlete Endorsement on Ad Believability and Purchase Intentions

Given the prevalence of false or exaggerated claims in advertisements for weight loss products, as well as risks associated with use of unproven dietary supplements and exercise plans, they are subject to heightened scrutiny from regulators. However, celebrity athlete endorsers are increasingly feat...

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Päätekijät: Andrew C. Pickett (Tekijä), Katie M. Brown (Tekijä), Zack J. Damon (Tekijä), Natasha T. Brison (Tekijä)
Aineistotyyppi: Kirja
Julkaistu: New Prairie Press, 2023-08-01T00:00:00Z.
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3rd Floor Main Library

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