Fostering Engagement With Health and Housing Innovation: Development of Participant Personas in a Social Housing Cohort

• Main Authors: Williams, Andrew James (Author), Menneer, Tamaryn (Author), Sidana, Mansi (Author), Walker, Tim (Author), Maguire, Kath (Author), Mueller, Markus (Author), Paterson, Cheryl (Author), Leyshon, Michael (Author), Leyshon, Catherine (Author), Seymour, Emma (Author), Howard, Zoë (Author), Bland, Emma (Author), Morrissey, Karyn (Author), Taylor, Timothy J (Author)
• Format: Book
• Published: JMIR Publications, 2021-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundPersonas, based on customer or population data, are widely used to inform design decisions in the commercial sector. The variety of methods available means that personas can be produced from projects of different types and scale. ObjectiveThis study aims to experiment with the use of perso...