The HER Salt Lake media campaign: comparing characteristics and outcomes of clients who make appointments online versus standard scheduling

• Main Authors: Kyl Myers (Author), Jessica N. Sanders (Author), Cristen Dalessandro (Author), Corinne D. Sexsmith (Author), Claudia Geist (Author), David K. Turok (Author)
• Format: Book
• Published: BMC, 2021-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Little research has examined how media outreach strategies affect the outcomes of contraceptive initiatives. Thus, this paper assesses the potential impact of an online media campaign introduced during the last six months of a contraceptive initiative study based in Salt Lake Cit...