An eye-tracking-based investigation on the principle of closure in logo design

This study employs subjective evaluation and eye movement experiments to explore the application and conveyance of logo graphics design, which conforms to the Gestalt principle of closure, to understand the psychological process of this principle in the perception of a logo. The study found that the...

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Bibliographic Details
Main Authors: Han-Yi Tseng (Author), Hsien-Chih Chuang (Author)
Format: Book
Published: Bern Open Publishing, 2024-10-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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