An eye-tracking-based investigation on the principle of closure in logo design
This study employs subjective evaluation and eye movement experiments to explore the application and conveyance of logo graphics design, which conforms to the Gestalt principle of closure, to understand the psychological process of this principle in the perception of a logo. The study found that the...
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Main Authors: | Han-Yi Tseng (Author), Hsien-Chih Chuang (Author) |
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Format: | Book |
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Bern Open Publishing,
2024-10-01T00:00:00Z.
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Online Access: | Connect to this object online. |
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