Analysis of client communication system in local sport

One of the most important element in the marketing management process is communication. This also applies to the management of a sports club, where the recipient is a groups of stakeholders, fans, sponsors, media and local authorities. The purpose of the article is to presentation a trends of commun...

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Päätekijä: Sławomir Kowalski (Tekijä)
Aineistotyyppi: Kirja
Julkaistu: Kazimierz Wielki University, 2017-06-01T00:00:00Z.
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