Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches
Abstract Objective: Using Australian Football League (AFL) matches as a case study, we investigated the frequency, length and content of marketing strategies for sports betting during two specific settings: 1) at stadiums during four live matches; and 2) during eight televised broadcasts of matches....
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Elsevier,
2012-04-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |