The VERB Campaign Logic Model: A Tool for Planning and Evaluation

• Κύριοι συγγραφείς: Marian Huhman (Συγγραφέας), Carrie Heitzler (Συγγραφέας), Faye Wong (Συγγραφέας)
• Μορφή: Βιβλίο
• Έκδοση: Centers for Disease Control and Prevention, 2004-07-01T00:00:00Z.
• Θέματα: article
• Διαθέσιμο Online: Connect to this object online.

The VERB campaign uses a logic model as a tool to share information, to facilitate program planning, and to provide direction for evaluation. Behavior change and communication theories are incorporated to help hypothesize how behavior change might occur. Evaluation of the campaign follows the proces...