Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages

This article focuses on the impact of observation time and web page structure on viewing behavior. 63 subjects observed similarly structured pages of a popular commercial internet shop. Eye movements were recorded and analyzed regarding several saccade parameters, the individual fixation distributio...

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Hoofdauteurs: Kai Kaspar (Auteur), Frank Ollermann (Auteur), Kai-Christoph Hamborg (Auteur)
Formaat: Boek
Gepubliceerd in: Bern Open Publishing, 2011-11-01T00:00:00Z.
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