Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages

• 主要な著者: Kai Kaspar (著者), Frank Ollermann (著者), Kai-Christoph Hamborg (著者)
• フォーマット: 図書
• 出版事項: Bern Open Publishing, 2011-11-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

This article focuses on the impact of observation time and web page structure on viewing behavior. 63 subjects observed similarly structured pages of a popular commercial internet shop. Eye movements were recorded and analyzed regarding several saccade parameters, the individual fixation distributio...