Athlete Brand Development in Social Media: Analysis of Students' Attitudes

• मुख्य लेखकों: Karolina Deliautaitė (लेखक), Silvija Baubonytė (लेखक), Inga Staškevičiūtė-Butienė (लेखक), Irena Valantinė (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Lithuanian Sports University, 2021-07-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Background. Athlete brand image management is one of the most popular topics of discussion in sport management right now. As professional sport has become a commercialised industry segment with more athletes involved, athletes are becoming promotional faces. Most professional athletes are involved i...