Athlete Brand Development in Social Media: Analysis of Students' Attitudes

• Glavni autori: Karolina Deliautaitė (Autor), Silvija Baubonytė (Autor), Inga Staškevičiūtė-Butienė (Autor), Irena Valantinė (Autor)
• Format: Knjiga
• Izdano: Lithuanian Sports University, 2021-07-01T00:00:00Z.
• Teme: article
• Online pristup: Connect to this object online.

Background. Athlete brand image management is one of the most popular topics of discussion in sport management right now. As professional sport has become a commercialised industry segment with more athletes involved, athletes are becoming promotional faces. Most professional athletes are involved i...