Athlete Brand Development in Social Media: Analysis of Students' Attitudes

• Հիմնական հեղինակներ: Karolina Deliautaitė (Հեղինակ), Silvija Baubonytė (Հեղինակ), Inga Staškevičiūtė-Butienė (Հեղինակ), Irena Valantinė (Հեղինակ)
• Ձևաչափ: Գիրք
• Հրապարակվել է: Lithuanian Sports University, 2021-07-01T00:00:00Z.
• Խորագրեր: article
• Առցանց հասանելիություն: Connect to this object online.

Background. Athlete brand image management is one of the most popular topics of discussion in sport management right now. As professional sport has become a commercialised industry segment with more athletes involved, athletes are becoming promotional faces. Most professional athletes are involved i...