Athlete Brand Development in Social Media: Analysis of Students' Attitudes
Background. Athlete brand image management is one of the most popular topics of discussion in sport management right now. As professional sport has become a commercialised industry segment with more athletes involved, athletes are becoming promotional faces. Most professional athletes are involved i...
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| Main Authors: | , , , |
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| Format: | Book |
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Lithuanian Sports University,
2021-07-01T00:00:00Z.
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Internet
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |