Athlete Brand Development in Social Media: Analysis of Students' Attitudes

• Asıl Yazarlar: Karolina Deliautaitė (Yazar), Silvija Baubonytė (Yazar), Inga Staškevičiūtė-Butienė (Yazar), Irena Valantinė (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Lithuanian Sports University, 2021-07-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

Background. Athlete brand image management is one of the most popular topics of discussion in sport management right now. As professional sport has become a commercialised industry segment with more athletes involved, athletes are becoming promotional faces. Most professional athletes are involved i...