A thematic content analysis of how marketers promote energy drinks on digital platforms to young Australians
Abstract Objective: This study aimed to explore the nature and extent of, and level of user‐engagement with, appealing strategies used by the food industry to promote energy drinks on digital platforms. Methods: Thematic content analysis was employed to code the textual and visual elements of the da...
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| Main Authors: | , , , |
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| Format: | Book |
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Elsevier,
2018-12-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |