Effectiveness of the Eggs Make Kids demand‐creation campaign at improving household availability of eggs and egg consumption by young children in Nigeria: A quasi‐experimental study

• Main Authors: Leila M. Larson (Author), Edward A. Frongillo (Author), Bezawit E. Kase (Author), Lynnette M. Neufeld (Author), Wendy Gonzalez (Author), Irowa Erhabor (Author), Eric W. Djimeu (Author)
• Format: Book
• Published: Wiley, 2023-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Using a quasi‐experimental design, our study aimed to determine the effectiveness of the 'Eggs Make Kids Sharp & Bright and Strong & Active' demand‐creation campaign in Nigeria. The intervention arm received emotionally compelling radio and television advertisements about...