Investigation of the Relationship Among Fantasy Football Participation Motivation, Consumer Satisfaction and Behavioral Intentions

While consumer motivation is considered as a theoretical approach that explains how individuals choose to engage in various consumption behaviors at certain times, the theory of disapproval provides a common theoretical basis for exploring and explaining consumer satisfaction and consumer responses...

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Hoofdauteurs: Oğuhan Demirhan (Auteur), Ersin Eskiler (Auteur)
Formaat: Boek
Gepubliceerd in: Selcuk University, 2018-12-01T00:00:00Z.
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3rd Floor Main Library

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