Impact of Traditional and New Media on Smoking Intentions and Behaviors: Secondary Analysis of Tasmania's Tobacco Control Mass Media Campaign Program, 2019-2021

• Main Authors: James Kite (Author), Anne Grunseit (Author), Glenn Mitchell (Author), Pip Cooper (Author), Lilian Chan (Author), Bo-Huei Huang (Author), Margaret Thomas (Author), Blythe O'Hara (Author), Abby Smith (Author)
• Format: Book
• Published: JMIR Publications, 2024-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundTasmania, the smallest state by population in Australia, has a comprehensive tobacco control mass media campaign program that includes traditional (eg, television) and "new" channels (eg, social media), run by Quit Tasmania. The campaign targets adult smokers, in particular men a...