The Loyalty of older people in fitness centers: Managing customers for physical activity programs

The fitness centers are now places where partners perform «controlled» physical activity, which improves their physical and mental state, and where they socialize with other partners of all ages. These centers have been typically managed by people without training in this subject and with the only i...

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Bibliographic Details
Main Authors: Jerónimo García Fernández (Author), Francisco Pires Vega (Author)
Format: Book
Published: FEADEF, 2010-01-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available