CarSaaf - A Case Study from Karachi
CarSaaf is an entrepreneurial venture in Karachi that can be called a Blue Ocean venture on the basis of Create and not compete, that is the true spirit of Blue Ocean Strategy. It differentiated itself with the low cost and created a new market avoiding competing with the run of a mill car wash vent...
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Institute of Business Management,
2022-02-01T00:00:00Z.
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