CarSaaf - A Case Study from Karachi

• Autore principale: Syed Amir Saeed (Autore)
• Natura: Libro
• Pubblicazione: Institute of Business Management, 2022-02-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

CarSaaf is an entrepreneurial venture in Karachi that can be called a Blue Ocean venture on the basis of Create and not compete, that is the true spirit of Blue Ocean Strategy. It differentiated itself with the low cost and created a new market avoiding competing with the run of a mill car wash vent...