Challenges of Sports Branding

• Main Authors: Marija Jankovic (Author), Andjela Jaksic-Stojanovic (Author)
• Format: Bog
• Udgivet: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2019-02-01T00:00:00Z.
• Fag: article
• Online adgang: Connect to this object online.

Nowadays, sport has a much more complex and important role than it used to have in the past from many different points of view- it has become not only a way of everyday life which represents a source of positive energy and contributes to healthier life, but also a symbol of the power of the nations...