Challenges of Sports Branding

Nowadays, sport has a much more complex and important role than it used to have in the past from many different points of view- it has become not only a way of everyday life which represents a source of positive energy and contributes to healthier life, but also a symbol of the power of the nations...

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Bibliografiset tiedot
Päätekijät: Marija Jankovic (Tekijä), Andjela Jaksic-Stojanovic (Tekijä)
Aineistotyyppi: Kirja
Julkaistu: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2019-02-01T00:00:00Z.
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