Developing a Model of the Impact of Service Quality, Brand's Social Identity and Attachment to the Team on the Loyalty of Football Fans
Purpose: The purpose of this research is to develop a model of the impact of service quality, brand's social identity and the attachment to the team on the loyalty of Iranian Premier League football team's fans. Method: This is an applied study of descriptive-correlation type. The statisti...
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| Autores principales: | , |
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| Formato: | Libro |
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Allameh Tabataba'i University Press,
2019-12-01T00:00:00Z.
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| Acceso en línea: | Connect to this object online. |
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| Número de Clasificación: |
A1234.567 |
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| Copia 1 | Disponible |