First-time Mothers' Understanding and Use of a Pregnancy and Parenting Mobile App (The Baby Buddy App): Qualitative Study Using Appreciative Inquiry

• Main Authors: Elizabeth Bailey (Author), Samantha Nightingale (Author), Nicky Thomas (Author), Dawn Coleby (Author), Toity Deave (Author), Trudy Goodenough (Author), Samuel Ginja (Author), Raghu Lingam (Author), Sally Kendall (Author), Crispin Day (Author), Jane Coad (Author)
• Format: Book
• Published: JMIR Publications, 2022-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundInternationally, there is increasing emphasis on early support for pregnant women to optimize the health and development of mothers and newborns. To increase intervention reach, digital and app-based interventions have been advocated. There are growing numbers of pregnancy health care apps...