Modelling the Effect of the Competitive Environment on Brand Performance of the Sports Goods with the Mediating Role of Marketing Strategies

The aim of this paper was to investigate the effect of the competitive environment on brand performance of the sports goods with the mediating role of marketing strategies in Iran. The statistical population of the study consisted of managers, staff, distributors, shop assistants, manufacturers of I...

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Ngā kaituhi matua: Roghayeh Sarlab (Author), Zahra Alipour Nadinluoi (Author), Shahin Babanzadeh (Author)
Hōputu: Pukapuka
I whakaputaina: Shahid Bahonar University of Kerman, 2020-10-01T00:00:00Z.
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