Development of the Advertising Specialty in Higher Education in Russia and China

• Main Authors: Yuzhi Wang (Author), Elena N. Remchukova (Author)
• 格式: 图书
• 出版: Peoples' Friendship University of Russia (RUDN University), 2021-10-01T00:00:00Z.
• 主题: article
• 在线阅读: Connect to this object online.

The process of globalization and the emergence of various new media are currently increasing the importance of the study of advertising in various fields, including higher education. This is due to the fact that the ability of manufacturers to create and display advertising texts makes it possible t...