Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

• Main Authors: Henderson Claire (Author), Little Kirsty (Author), London Jillian (Author), Evans-Lacko Sara (Author), Thornicroft Graham (Author)
• Format: Book
• Published: BMC, 2010-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specif...