Effect of Negative Online Reviews and Physician Responses on Health Consumers' Choice: Experimental Study

BackgroundThe COVID-19 pandemic has highlighted the importance of online medical services. Although some researchers have investigated how numerical ratings affect consumer choice, limited studies have focused on the effect of negative reviews that most concern physicians. ObjectiveThis study aimed...

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Main Authors: Xi Han (Author), Yongxi Lin (Author), Wenting Han (Author), Ke Liao (Author), Kefu Mei (Author)
Format: Book
Published: JMIR Publications, 2024-03-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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