Effect of Negative Online Reviews and Physician Responses on Health Consumers' Choice: Experimental Study

• المؤلفون الرئيسيون: Xi Han (مؤلف), Yongxi Lin (مؤلف), Wenting Han (مؤلف), Ke Liao (مؤلف), Kefu Mei (مؤلف)
• التنسيق: كتاب
• منشور في: JMIR Publications, 2024-03-01T00:00:00Z.
• الموضوعات: article
• الوصول للمادة أونلاين: Connect to this object online.

BackgroundThe COVID-19 pandemic has highlighted the importance of online medical services. Although some researchers have investigated how numerical ratings affect consumer choice, limited studies have focused on the effect of negative reviews that most concern physicians. ObjectiveThis study aimed...