Different Perspectives on Sports Sponsorship in Brazilian Women's Volleyball: A Case Study of Osasco Volleyball Club

• Asıl Yazarlar: Mateus Henrique de Oliveira (Yazar), Amanda Sousa do Nascimento (Yazar), Eliana de Toledo (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universidade Salgado de Oliveira, 2021-12-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

In view of the scenario of the relationship between sponsorship and Brazilian volleyball, this paper aims to survey, from the historical and marketing point of view, the sponsorship actions undertaken between a multinational food company and Osasco Volleyball Club, in order to discuss them from the...