PONAŠANJE POTROŠAČA U SPORTU

This paper is primarily interested in sport consumers, and the authors highlight that the success of any sport organisation depends upon successful relations with customer. Undestanding the behavior of sport consumers represents an important fi eld of study. The purpose of this paper is to examine h...

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Bibliographic Details
Main Authors: Čedomir Ljubojević (Author), Larisa Vetro (Author)
Format: Book
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2007-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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