Assessing the level of market orientation at Qazvin teaching and medical hospitals: Application of the three-dimensional market analysis model

• Main Authors: Fateme Vahdati (Author), Mohammadreza Mohammadkhani (Author), Omid Khosravizadeh (Author), Rana Soheylirad (Author), Sogol Sarikhani (Author), Bahman Ahadinezhad (Author)
• Format: Book
• Published: Tehran University of Medical Sciences, 2020-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: In addition to providing effective and equitable services to low-income groups, teaching hospitals must obtain a significant share of the demand of high-income groups in order to have a balanced and positive operational performance. The aim of this study was to investigate the market ori...